Our Mission and Values
Our Mission
Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities. Our customers can enjoy McDonald’s when they want it, how they want it – they can let their guards down, be themselves and connect with their friends and family.
We aspire to make these delicious feel-good moments easy for everyone to enjoy: through our accessible locations, hours and prices; by serving great food, with quality ingredients, that’s quickly prepared with care for our customers; and by working hard to offer the freedom, choice and personalization our customers expect.
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Our Values
The backbone of our Brand is, and always has been, a commitment to a set of core values that define who we are and how we run our business.
Living these values is the foundation upon which we’re going to build an even better McDonald’s:
Our values are the filter through which all business decisions are made because actions are bigger than words. We have a responsibility to stand up and step forward for what we believe in with purpose and authenticity both in and outside of our business. When we live our values every day and use them to make decisions - big and small - we define McDonald’s as a brand our people, and the people we serve, trust.
McDonald’s Gold Standard
As the consumer landscape shifts, we have a significant opportunity to use our competitive advantages to further strengthen our brand. Our reinvigorated strategy is underpinned by our focus on the “McDonald’s gold standard” of running great restaurants by empowering our people.
Meeting customers’ basic needs is table stakes, and we do that by using our execution strength. We will also offer increased transparency into the hygiene and safety standards that McDonald’s is known for.
We will elevate our people practices to ensure our people feel welcomed, valued, and part of the McDonald’s community; we live by our values every day and are committed to fostering a safe, respectful and inclusive workplace, providing quality jobs, and making opportunity open to all.